Millennials Show Growing Desire for Customization, AI and Increasing Comfort with Consumer Data Use
ENGLEWOOD, Colo.--(BUSINESS WIRE)--CSG Systems International, Inc. (NASDAQ: CSGS), the trusted global partner to launch and monetize digital services, today announced results of its market survey, The Future of the Digital Experience: Mobile Edition. This survey evaluated the future of mobile service through the lens of the rising generation of mobile subscribers: millennials. Through an independent research firm, CSG polled nearly 1,000 millennials (individuals 18-35) across the US, UK, Brazil and Australia on their expectations for mobile service by 2022.
The survey results indicate that millennials have clear priorities for their mobile service in the coming years, including an increased focus on personalization, further adoption of artificial intelligence (AI), and a high quality and intuitive experience when it comes to entertainment viewing. Key insights from the survey include:
“Through this survey, we learned that millennials view their mobile service not just as a device they carry, but as a personal assistant to anticipate their needs, take actions on their behalf and ultimately make their lives easier,” said Phillip Yoo, president of carrier business at CSG International. “Millennials are the rising customer – and revenue base – for mobile operators, and therefore will have a significant impact on the future of the industry. To successfully attract, retain and grow with this dynamic customer of the future will require innovation across advanced technologies and entertainment options.”
For more results from CSG’s research, to see takeaways for mobile operators, or view results by country, download an Executive Summary of the findings: The Future of the Digital Experience: Mobile Edition or join the discussion with CSG on LinkedIn or Twitter using the hashtag #DigitalFutureReport.
About CSG International
CSG International (NASDAQ: CSGS) is the trusted global partner to help clients launch and monetize communications and entertainment services in the digital age. Leveraging 30 years of experience and expertise in voice, video, data and content services, CSG delivers market-leading revenue management and customer interaction solutions in licensed and managed service models. The company drives business transformation initiatives for the majority of the top 100 global communications service providers, including AT&T, Charter Communications, Comcast, DISH, ESPN, Media-Saturn, Orange, Reliance, SingTel Optus, Telefonica, Telstra, Vodafone, Vivo and Verizon. For more information, visit our website at www.csgi.com.
Note to editors:
A total of 958 individuals between the ages of 18 and 35 took part in this survey commissioned by CSG International and conducted by research firm Intengo. Respondents from four geographies participated; United States, United Kingdom, Brazil and Australia during January and February of 2017.