For a truly successful digital experience, remember the human touch

Publish Date:

Tuesday, October 24, 2017 1:07 pm EDT

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It is tempting to believe that installing all those home devices, such as security, lighting and monitoring will be an easy task. Surely in this digital age, an app or some remote bot can open, install, test and guide you through the process.

Not so, according to a survey of 2,000 consumers across five countries, the opposite is true. The survey was carried out by Business Support specialist CSG International, among regular cable, satellite and paid TV users. It reveals that the vast majority (89%) of people would much prefer a field technician to connect their devices. Almost as many would like a similar service when it comes to maintenance and troubleshooting issues.

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