New Survey: Millennials Tell Mobile Providers What They Need to Succeed

Publish Date:

Monday, April 3, 2017 12:34 pm EDT

Category:

News Organization:

Huffington Post

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As millennials – the first digitally native generation – increasingly become the dominant consumer base, organizations across industry sectors are feeling the pressure to adapt and evolve their business to meet the needs of this generation. For the telecommunications industry, the urgency is heightened as millennial consumers live on their mobile devices, with almost half (43 percent) of millennials globally owning a smartphone, and more than three-quarters (71 percent) here in the United States.

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