Reading Between The Pixels: The Future Of On-Demand Viewing

Publish Date:

Monday, September 11, 2017 12:53 pm EDT

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CMO.com

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Broadband internet followed by the widespread adoption of the smartphone has revolutionized how people consume content. The ability to stream high-definition video both at home and on the go has widened the range of options and opened the door to new media companies providing those services.

Nowhere is this better exemplified than with Netflix, which has demonstrated, perhaps more than any other media company, that content is king. In 2017, the number of Netflix subscribers topped cable subscriptions for the first time, signaling that customers are increasingly demanding personalization, convenience, and ease of use.

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